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Top 500 Selling Wine In China South African Wine Exports South China Market

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Keywords: Top 500 Wine Importers in South China, Wine in China
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Data: Market Insights of Wine in China
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Top 500 Selling Wine In China South African Wine Exports South China Market

Top 500 Wine Importers in South China, Wine in China

South China's Guangdong Province is located in the southernmost part of China’s mainland, neighboring Hong Kong and Macau. GDP of Guangdong Province, a major economic powerhouse in the country, reached 12.4 trillion yuan ($1.95 trillion) in 2021, making it the first Chinese provincial-level economy to hit the 12 trillion-yuan mark, according to official data.
Guangdong ranks 13th in world by GDP 13th in the world by GDP if taken as an economic body, a position which surpasses that of Australia, the Securities Times said in its provincial GDP ranking for 2020.
Top 10 Chinese Region of Gross domestic product (GDP) in 2020
by region (in billion yuan)
Top 10 Chinese Region of Gross domestic product (GDP) in 2020
Source: Statista
Out of the Top 10 regions, Guangdong, Fujian and Hunan are all in South China. With a population of 126.01 million in Guangdong, 39 million in Fujian and 66 million in Hunan, South China is the most important regional market for wine and spirits business.
Guangdong has retained its place as the top province with the highest GDP in China for 32 years in a row. Guangdong’s economy led China in many aspects in 2019:
1. The largest GDP among all provinces and municipalities, accounting for 10.9% of the national total;
2. The largest exports value among all provinces and municipalities, accounting for 25% of the national total;
3. The largest retail sales value of consumer goods which accounted for about 10.5% of the national total.
Guangdong has a strong private sector. Guangdong is the largest consumer market in China. With the rising income level and the economic structure adjustment, the consumer expenditure pattern is also undergoing structural change. Fujian is the first province where people drunk much more white wine than many other provinces and also the leading province in the imported wine and spirits business. With Xiamen port and strong economy, Fujian is a province with a lot of wine importers. Hunan province has a fast-growing economy and the 2400 years old capital city Changsha is regarded as one of the top 20 economically advanced Chinese cities. It’s the key market for many Chinese wine and spirits companies in their national marketing strategy.
South China is for sure the most important regional market for global wineries which want to open Chinese market and grow your wine or spirit brand. Here you can find thousand of active wine importers. Wines-Importers.com is based in Guangdong province, the best developed market for imported wines and spirits, biggest consume market for imported beer. We can provide Top 500 Wine Importers in South China.

Since Chinese Premier Li Peng praised the health benefits of wine during the National People’s Congress in 1996, China’s growing economy and consumer population of wine drinking have attracted wineries from around the globe trying to gain a foothold. With 52 million wine drinkers and a total population of 1.44 billion, the growth potential of imported wines in China is enormous.



There are more than 4,000 bottled wine importers according to the data of Chinese Custom. Among them there are about 70 wine importers with annual revenues above US$ 5 million. Although the soft consumer demand and a slowing economy, there are still more than 10,000

wine importers, wholesalers and retailers in the huge Chinese wine market.


There are many specialized Chinese wine importers that focusing on country-specific wines only. Many of them are also recently-founded wine importers – for example Bruto – which specialize in organic and natural wines and call itself China's first natural wine E-commerce platform.


Along with wine importers, in China supermarkets are another important channel for the country’s wine sales. Traditional supermarket chain stores like RTmart (www.rt-mart.com.cn), Yonghui Superstores, Vanguard and Walmart sell foreign wines ranging from US$ 5 to over $100 per bottle.


Online wine business has played an increasingly important part in driving wine sales. A few years ago, only around 5% of wines in China were sold online; today this has expanded to more than 30%, according to IWSR. New player like Hema Superstores, owned by the country’s biggest e-commerce company Alibaba) is selling a lot of imported food and wines. China tech giant Tencent invested also in some wine companies which provide online wine order and delivery service.

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