Top 500 Wine Importers in South China, Wine in China
South China's Guangdong Province is located in the southernmost
part of China’s mainland, neighboring Hong Kong and Macau. GDP of
Guangdong Province, a major economic powerhouse in the country,
reached 12.4 trillion yuan ($1.95 trillion) in 2021, making it the
first Chinese provincial-level economy to hit the 12 trillion-yuan
mark, according to official data.
Guangdong ranks 13th in world by GDP 13th in the world by GDP if
taken as an economic body, a position which surpasses that of
Australia, the Securities Times said in its provincial GDP ranking
for 2020.
Top 10 Chinese Region of Gross domestic product (GDP) in 2020
by region (in billion yuan)
Top 10 Chinese Region of Gross domestic product (GDP) in 2020
Source: Statista
Out of the Top 10 regions, Guangdong, Fujian and Hunan are all in
South China. With a population of 126.01 million in Guangdong, 39
million in Fujian and 66 million in Hunan, South China is the most
important regional market for wine and spirits business.
Guangdong has retained its place as the top province with the
highest GDP in China for 32 years in a row. Guangdong’s economy led
China in many aspects in 2019:
1. The largest GDP among all provinces and municipalities,
accounting for 10.9% of the national total;
2. The largest exports value among all provinces and
municipalities, accounting for 25% of the national total;
3. The largest retail sales value of consumer goods which accounted
for about 10.5% of the national total.
Guangdong has a strong private sector. Guangdong is the largest
consumer market in China. With the rising income level and the
economic structure adjustment, the consumer expenditure pattern is
also undergoing structural change. Fujian is the first province
where people drunk much more white wine than many other provinces
and also the leading province in the imported wine and spirits
business. With Xiamen port and strong economy, Fujian is a province
with a lot of wine importers. Hunan province has a fast-growing
economy and the 2400 years old capital city Changsha is regarded as
one of the top 20 economically advanced Chinese cities. It’s the
key market for many Chinese wine and spirits companies in their
national marketing strategy.
South China is for sure the most important regional market for
global wineries which want to open Chinese market and grow your
wine or spirit brand. Here you can find thousand of active wine
importers. Wines-Importers.com is based in Guangdong province, the
best developed market for imported wines and spirits, biggest
consume market for imported beer. We can provide Top 500 Wine Importers in South China.
Since Chinese Premier Li Peng praised the health benefits of wine
during the National People’s Congress in 1996, China’s growing
economy and consumer population of wine drinking have attracted
wineries from around the globe trying to gain a foothold. With 52
million wine drinkers and a total population of 1.44 billion, the
growth potential of imported wines in China is enormous.

There are more than 4,000 bottled wine importers according to the
data of Chinese Custom. Among them there are about 70 wine
importers with annual revenues above US$ 5 million. Although the
soft consumer demand and a slowing economy, there are still more
than 10,000
wine importers, wholesalers and retailers in the huge Chinese wine
market.
There are many specialized Chinese wine importers that focusing on
country-specific wines only. Many of them are also recently-founded
wine importers – for example Bruto – which specialize in organic
and natural wines and call itself China's first natural wine
E-commerce platform.
Along with wine importers, in China supermarkets are another
important channel for the country’s wine sales. Traditional
supermarket chain stores like RTmart (www.rt-mart.com.cn), Yonghui
Superstores, Vanguard and Walmart sell foreign wines ranging from
US$ 5 to over $100 per bottle.
Online wine business has played an increasingly important part in
driving wine sales. A few years ago, only around 5% of wines in
China were sold online; today this has expanded to more than 30%,
according to IWSR. New player like Hema Superstores, owned by the
country’s biggest e-commerce company Alibaba) is selling a lot of
imported food and wines. China tech giant Tencent invested also in
some wine companies which provide online wine order and delivery
service.